Font 
"homemade"

Font used as a gap-filler in real estate sites in newspaper
SoftwareS
Adobe Illustrator, Procreate, Glyphs
Duration
1 week
about
The "homemade" font is an innovative solution for real estate sites in newspapers, designed to address the challenge of filling unpredictable empty spaces left on weekly pages.

Fill the gap

While filling the real estate section of a newspaper, it's not uncommon to have to rearrange the entire page layout. However, doing so can be challenging given the limited time and the fact that colleagues are depending on you. Modifying or rebuilding existing gap-fillers to fit in unused space can also be difficult.

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Often gaps need to be filled. It is often very time consuming.
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Gap fillers should be easily adaptable.
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The illustrations shouldn't be too dominant on the newspaper page.

Homemade

That's why my colleague Peter and I came up with the idea of creating an easy-to-use and gap-filling font. I began by sketching various floors with different architectural styles, and I became so engrossed in the process that after just three days, I presented the new font "hausgemacht" (the German word for "homemade"), which included 24 characters. An important aspect of the font was that the houses remained subtle and had a light appearance. The houses should not detract from the real estate advertisements themselves.

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Image: Light appearance of the houses on the newspaper sites.
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Image: Skyscraper to fill a high gap with ease.
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Image: Press 10 keys and build a house of 10 floors.

Easy-To-Use

It is now possible to easily fill gaps on the real estate site by simply typing a few keystrokes to build the houses directly into the layout.

Ready to Go

I added a short description to the font and "homemade" was ready to go.

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Image: I added a little jpeg to the font as a howto.
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Image: Example of houses that can be build.
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